Too many businesses use social media to post a stream of spam asking people to purchase their product or service. And they're talking to a brick wall.

Twitter, especially, is a platform that businesses seem to struggle with. So let's talk about how to break down that brick wall and start connecting with your audience.

If you want to build a truly extraordinary brand or business and break free of the status quo, this is how you do it. It's a complete reset of your marketing approach.

Do-it-yourself business owners quickly learn that social media marketing is deceptively difficult. If you’re looking to start tapping into this powerful marketing tool in an effective way, we’ve put together this starter kit to get you off in the right direction.

I write 200 articles a year for a niche news outlet. Here are the six strategies I use to consistently create new content that is relevant to the readers.

My earliest lessons in content marketing came from the skate brands that mastered the marketing strategy in the 90s. Mainstream brands are just catching up.

We've picked the five best Instagram accounts by Lethbridge businesses and included seven more honourable mentions.

Most businesses can benefit from having a blog. Business blogs are highly cost-effective by reaching a large, targeted audience for little investment.

Lethbridge was recently ranked the fourth-best place for business in the Canada for 2016, and second-best for “most business friendly.”

Content marketing is an approach that focuses on providing valuable content to attract a specific audience in order to connect and engage with consumers.